Emily has recently joined the Adaptive Lab team as Head of Marketing.
What’s your name and where d’you come from?
I am from Coventry originally, however my mum is Polish and my dad is Welsh. Before Adaptive I worked with The Team, a branding and comms agency.
Why did you join Adaptive Lab?
I think Adaptive Lab has a unique and strong offering. I like the way they feel and think like a start up - constantly innovating, but without being a startup. The work they do is hugely relevant in the 21st century and is in keeping with current trends in social media and technology. They are always looking to the future, as there is a personal passion from everyone to make sure that what they bring to clients is the best possible services and products for our clients to best serve their consumers.
Adaptive have never had a marketing functionality as such so as the cliche goes “the world is my oyster”, which in turn will challenge and develop me personally. Adaptive Lab are at a really exciting place in their journey, from here their reputation can only grow.
What is a common misperception about you?
There are a couple of common misconceptions people make about me both of which are polar opposites. People on first meeting me expect me to be a little uptight or a bit ditzy. I don’t think I am either and normally people quickly realise that too.
What do you do on your days off?
So many things! I am a big fan of theatre: opera, plays and ballet. I saw Anna Nicole the Opera a few weeks ago. I love going for walks and visiting parks or historical sites, especially if I have my dogs with me.
What scares you?
Tsunami's! Since 2004 I have nightmares about them. I think the uncontrollable power of nature has disturbed my psyche.
If you could be anywhere in the world where would it be?
New Zealand, as my sister lives there. I would like to be there with her and take my parents and boyfriend with me so we could all be together. Specifically there is an amazing wooden gazebo called The Eyefull Tower at the top of a mountain of bush in the Coromandel Peninsula which you can reach by a train that took 21 years to build by Driving Creek Railway and Potteries.
What was the last thing you listened to?
Woman’s Hour on BBC Radio 4! I am a bit addicted to it. That and Desert Island Discs - they just never do enough episodes, and perhaps just as well as quite often I cry (Steve McQueen and Mary Berry).
Do you have any pets?
I have 3 long haired Chihuahuas named Lola, Milo and Lili. They have such character, and they are absolutely not rats or squirrels.
What’s the most obscure/random job you’ve had?
I was recently on a TV commercial that was shot back in 2009 for HeartFM where I could be seen dancing around in scrubs.
What’s your favourite thing about your job?
The variety and the challenge of juggling so many different tasks, I thrive on it. I also enjoy the challenge of writing and the level of creativity I get to bring to my role.
What do you admire in others?
I like hard working people. I like people that are very committed to what they want to achieve - if they have an idea and they just go and make it happen.
What have you found exciting recently?
I’m in the process of buying my first flat which is super exciting. Plus my sister and nephews are coming over from New Zealand for Christmas and I can't wait to see them.
He's at an IHOP in Florida